Here are a few tips to making the most of your video content opportunities. Maybe worse, there are those brands that fail to optimize their productions for greater visibility in search and viewer transactions – an absolute shame.Īt Telligent Media, we emphasize using all types of content with a very specific purpose – to generate inquiries, leads, and sales. You wouldn’t post a single written blog post and call it a marketing strategy. People ask me all the time for a single viral video.
Today, brands still don’t use video as a marketing channel as much as they should. You know that you need time and creative effort to come up with an effective video marketing strategy and video content that engages your target audience (and if you don’t, check out our FREE Report on video marketing). With video marketing spend expected to reach $8.04 billion by 2016, you likely have a few unanswered questions about how to most effectively invest your resources.
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